We reshape the way urban dwellers use and consume household products
And we’re doing that by enabling buildings to make such products available on demand. Launched in 2018 in Tel Aviv and now operating on three continents, TULU is already creating a new way of living for thousands worldwide.
Our Story
TULU was born at MIT’s DesignX incubator in 2018. This is where the partnership between architect Yishai Lehavi and environmental entrepreneur Yael Shemer took flight, fueled by a shared passion for rethinking the way we live. Yishai’s perspectives on the built environment and Yael’s approach to alternative consumption habits and minimalism formed a foundation that led to a global operation — one dedicated to a more responsible mode of consumption and to reducing the cost of living in the city.
what makes us unique?
TULU isn’t just a service—it’s a lifestyle upgrade. We’re building a movement that reduces waste, simplifies living, and enhances daily life for the residents and communities we serve. By integrating seamlessly into residential buildings in as little as 10 days, we bring top-tier products within arm’s reach. We partner with leading real estate companies like Greystar, Bozzuto, and MetLife, bringing our solutions to over 100,000 residents globally. What sets us apart is our commitment to sustainability, our 24/7 customer support and shaping the future of living—where access is the new ownership.
Leadership
Yishai Lehavi
Co-Founder and CEO
An accomplished architect and visionary entrepreneur, Yishai is redefining the future of urban living. Yishai leads the charge in transforming how we live by creating innovative, sustainable solutions that revolutionize the way people interact with their environments.
Yael Shemer
Co-Founder and CCO
Yael is leading the charge to revolutionize urban living through cutting-edge innovation and sustainability. A recognized expert in sustainability, Yael has spoken at top institutions like MIT and Stanford, driving change through impactful initiatives.
Oren Tvila
VP of Research and Development
Oren leads TULU’s efforts to create innovative, tech-driven solutions that shape the future of urban living. With deep expertise in product development and a hands-on approach to R&D, Oren ensures that TULU’s technology not only solves complex problems but also delivers real value to users and partners.
Yuval Shalem
VP of Product
Yuval leads the vision and strategy behind TULU’s product development. With a focus on innovation and user-centric design, Yuval drives the creation of solutions that solve real problems, ensuring TULU’s offerings meet the evolving needs of customers and the market.
Yoni Ron
Head of Sales North America
Yoni is a results-oriented leader driving revenue growth and expanding market reach. With a strong focus on cultivating client relationships and delivering customized solutions, he spearheads sales strategies that fuel long-term success and business growth.
Peter Van Keulen
Head of Sales EU & UK
Peter leads TULU’s go-to-market strategy in Europe and the UK. He has a proven track record of driving business growth through innovative sales strategies and strategic partnerships. With extensive experience in launching markets, building profitable relationships, and delivering impactful go-to-market plans, Peter is committed to creating sustainable success for TULU.
We’re Global
With teams worldwide, TULU supports any property, anywhere. Our reach is always expanding, and wherever we are, you have our full focus.
Join Us
TULU is the product of a diverse yet unified group — engineers, designers, architects, marketers, data scientists… All committed to build something special.
Every 15 seconds someone around the globe is using TULU
