TULU Is Redefining How The World Accesses, Uses, and Understands Products
Our Story
TULU was born at MIT’s DesignX incubator, where the partnership between architect Yishai Lehavi and environmental entrepreneur Yael Shemer took flight — driven by a shared passion for reimagining the way people live.
Yishai’s perspective on the built environment and Yael’s approach to alternative consumption habits formed the foundation for what has become a global operation dedicated to creating a more responsible model of consumption and reducing the cost of living in cities.
Always Growing
Leadership
Yishai Lehavi
Co-Founder and CEO
An accomplished architect and visionary entrepreneur, Yishai is redefining the future of urban living. Yishai leads the charge in transforming how we live by creating innovative, sustainable solutions that revolutionize the way people interact with their environments.
Yael Shemer
Co-Founder and CCO
Yael is leading the charge to revolutionize urban living through cutting-edge innovation and sustainability. A recognized expert in sustainability, Yael has spoken at top institutions like MIT and Stanford, driving change through impactful initiatives.
Oren Tvila
VP of Research and Development
Oren leads TULU’s efforts to create innovative, tech-driven solutions that shape the future of urban living. With deep expertise in product development and a hands-on approach to R&D, Oren ensures that TULU’s technology not only solves complex problems but also delivers real value to users and partners.
Yuval Shalem
VP of Product
Yuval leads the vision and strategy behind TULU’s product development. With a focus on innovation and user-centric design, Yuval drives the creation of solutions that solve real problems, ensuring TULU’s offerings meet the evolving needs of customers and the market.
Yoni Ron
Head of Sales North America
Yoni is a results-oriented leader driving revenue growth and expanding market reach. With a strong focus on cultivating client relationships and delivering customized solutions, he spearheads sales strategies that fuel long-term success and business growth.
Peter Van Keulen
Head of Sales EU & UK
Peter leads TULU’s go-to-market strategy in Europe and the UK. He has a proven track record of driving business growth through innovative sales strategies and strategic partnerships. With extensive experience in launching markets, building profitable relationships, and delivering impactful go-to-market plans, Peter is committed to creating sustainable success for TULU.
We’re Global
With teams worldwide, TULU supports any property, anywhere. Our reach is always expanding, and wherever we are, you have our full focus.
Join Us
TULU is the product of a diverse yet unified group — engineers, designers, architects, marketers, data scientists… All committed to build something special.
Every 15 seconds someone around the globe is using TULU
