About Us

TULU is revolutionizing the way people live by achieving a total understanding of their needs and behaviors. Our mission is to build the world’s most powerful product access and usage platform, driving smarter, more efficient, and sustainable consumption.

Our IoT-powered, in-building smart units provide on-demand access to everything from vacuums and projectors to e-scooters, VR headsets, and everyday essentials — complemented by usage-based data and AI-driven insights that personalize experiences.

Backed by $40M+ in funding, we are a post-Series A global company operating in 65+ cities across North America and Europe. We partner with the world’s largest landlords and brands, serving 200,000+ households — and every 15 seconds, someone around the globe is using TULU.

About the Role

TULU is experiencing tremendous growth and entering its next phase. With strong product-market fit and hundreds of thousands of residents already having access to TULU, we’re looking for a B2C Director of Growth Marketing to drive how residents discover, engage with, and continuously use TULU.

Your primary mandate is simple: grow the number of residents using TULU and how much value — and revenue — we generate from each user.

You’ll own two critical parts of TULU’s consumer revenue engine: Acquisition and Usage. From getting more residents to download TULU, to increasing engagement, retention, usage, and spend among existing users, you’ll be accountable for identifying, testing, measuring, and scaling what drives consumer growth.

You’ll work alongside our Director of Product, who owns TULU’s consumer product and Conversion, with both roles partnering directly with the CEO as B2C Revenue Lead.

You’ll own channels including lifecycle marketing, Braze, resident campaigns, referrals, events, social, building-level marketing playbooks, personalized messaging, and channels we haven’t discovered yet.

We care less about checking every growth-marketing box and more about figuring out what works, why it works, and how to scale it.

What You'll Own

• Own portfolio-wide B2C growth across Acquisition and Usage, with clear accountability for downloads, registrations, engagement, retention, and spend.

• Build and continuously improve TULU’s resident acquisition engine and the playbooks used across buildings.

• Build and own TULU’s lifecycle marketing engine, including automated journeys and targeted campaigns across Braze, push, email, SMS, in-app, and other channels.

• Develop segmentation and personalization strategies based on resident behavior, building characteristics, and lifecycle stage.

• Build and scale referral, advocacy, reactivation, cross-sell, and upsell programs.

• Own resident campaign content and messaging and continuously optimize it based on performance.

• Build a continuous experimentation engine: test quickly, measure incremental impact, learn, kill what doesn’t work, and scale what does.

• Partner closely with Product to create a seamless connection between acquisition, conversion, and ongoing usage.

• Partner with CS and Launch to build the tools and playbooks they use to drive performance within individual buildings.

• Work with Analytics to understand behavioral cohorts, build measurement systems, and identify systemic opportunities across the portfolio.

• Use AI and automation to materially increase personalization, experimentation velocity, and team leverage.

TULU Is Not For Everyone

We’re looking for people with a strong sense of agency—overachievers who want to achieve great things in life. Those who thrive on big challenges, hard work, bold responsibilities, and purpose-driven teamwork. People who see failure not as an end, but as a step toward learning and growth.

If that’s the kind of environment you’re looking for, applying to TULU could be the best first step in your journey.

About You

You combine creativity, analytical thinking, and a strong sense of agency. You love both creation and data — coming up with ideas that move people and then measuring whether they actually worked.You want to be measured by results, not activity.

You think commercially and care about incremental users, engagement, retention, and revenue rather than vanity metrics.

You’re equally excited about finding a new acquisition channel, building a personalized lifecycle journey, digging into behavioral data, or rolling up your sleeves and launching an experiment yourself.

You also have:

• 5+ years of experience in B2C growth, lifecycle marketing, consumer marketing, or a similar growth-oriented role.

• Proven track record of driving measurable consumer acquisition, engagement, retention, and revenue growth.

• Strong experience building and optimizing automated lifecycle journeys and campaigns using Braze or similar CRM and marketing automation platforms.

• Strong analytical orientation and comfort working with funnels, cohorts, segmentation, retention, and behavioral data.

• Experience building acquisition strategies across both digital and real-world/offline channels.

• Experience developing segmentation and personalization strategies based on consumer behavior and lifecycle stage.

• Experience designing, running, and evaluating experiments and A/B tests, with a focus on incremental impact.

Why Now?

You'll be joining TULU at a moment of huge momentum - with a proven model, partnerships with some of the world's largest landlords, and a portfolio now scaling rapidly across markets.

Customer Success is being built out as a dedicated function. You'll manage real accounts from day one, help shape how TULU supports and retains its building partners, and see your work show up directly in renewals.

Equity: Stock options, so you own a meaningful stake in TULU’s growth

Benefits: A full benefits package, including medical, dental, and vision coverage, 401(k), and paid time off