About Us

TULU is revolutionizing the way people live by achieving a total understanding of their needs and behaviors. Our mission is to build the world’s most powerful product access and usage platform, driving smarter, more efficient, and sustainable consumption.

Our IoT-powered, in-building smart units provide on-demand access to everything from vacuums and projectors to e-scooters, VR headsets, and everyday essentials — complemented by usage-based data and AI-driven insights that personalize experiences.

Backed by $40M+ in funding, we are a post-Series A global company operating in 65+ cities across North America and Europe. We partner with the world’s largest landlords and brands, serving 200,000+ households — and every 15 seconds, someone around the globe is using TULU.

About the Role

TULU is experiencing tremendous growth and entering its next phase. With strong product-market fit, we’re looking for a Head of B2B Marketing to run and elevate the engine that takes us from hundreds to thousands of buildings.

Your primary mandate is simple: scale a predictable top-of-funnel engine that consistently generates high-quality opportunities for our Sales team, while establishing TULU as a category-defining brand in multifamily real estate.

You’ll own TULU’s B2B marketing strategy and execution end-to-end - identifying, testing, measuring, and scaling the channels that drive qualified pipeline, including events, AEO/SEO, paid acquisition, referrals, partnerships, PR, account-based initiatives, content, and channels we haven’t discovered yet.

We care less about checking every marketing box and more about figuring out what works, why it works, and how to scale it.

This is a senior, hands-on leadership role. You’ll work closely with the CEO and VP Sales, partner across Sales and Customer Success, lead a global marketing team, and be part of TULU’s leadership team, with direct exposure to the Board.

Your impact will be direct and measurable in TULU’s growth.

What You'll Own

• Scale TULU’s top-of-funnel engine, driving qualified accounts, opportunities, and marketing-sourced pipeline.

• Own B2B marketing end-to-end — from strategy through hands-on execution, measurement, optimization, and scale.

• Identify, test, and scale acquisition channels based on conversion, cost, quality, and pipeline contribution.

• Build an experimentation engine: test quickly, learn from the data, kill what doesn’t work, and double down on what does.

• Use AI and automation to materially increase the speed, quality, creativity, and leverage of the marketing organization.

• Own and optimize TULU’s B2B channel mix, including events, AEO/SEO, paid media, email, referrals, partnerships, PR, content, account-based marketing, and new experimental channels.

• Build high-converting website experiences, nurture programs, high-intent content, interactive tools, and other conversion paths that turn demand into pipeline.

• Establish TULU as a category-defining brand and must-have amenity within multifamily real estate through content, thought leadership, customer advocacy, case studies, and industry presence.

• Partner closely with Sales to continuously refine our ICP, account strategy, messaging, funnel, and lead-to-opportunity conversion.

• Leverage TULU’s relationships with leading landlords and operators to drive referrals, advocacy, expansion, and new growth opportunities.

• Own the global B2B marketing budget, resource allocation, performance measurement, dashboards, and operating rhythms, creating clear accountability around ROI and pipeline contribution.

• Lead, develop, and raise the bar for TULU’s global B2B marketing team.

TULU Is Not For Everyone

We’re looking for people with a strong sense of agency—overachievers who want to achieve great things in life. Those who thrive on big challenges, hard work, bold responsibilities, and purpose-driven teamwork. People who see failure not as an end, but as a step toward learning and growth.

If that’s the kind of environment you’re looking for, applying to TULU could be the best first step in your journey.

About You

You combine systematic thinking with a strong sense of agency.

You know how to build repeatable marketing engines, but you’re equally comfortable rolling up your sleeves, experimenting quickly, and finding a way when the playbook doesn’t yet exist.

You think commercially. You care more about pipeline and business outcomes than marketing activity. You’re analytical enough to understand why something works, creative enough to spot opportunities others miss, and hands-on enough to make things happen.

You’re excited by AI not because it’s trendy, but because you see how it can fundamentally increase what a small, high-performing team can accomplish. And you’ll have access to the best tools and software out there to push that leverage even further.

You thrive in fast-moving environments where ambition is high, resources need to be used intelligently, and the answer isn’t always obvious.

You also have:

• 7+ years of B2B marketing experience, ideally in a high-growth startup or similarly fast-paced environment.

• A proven track record of building and scaling B2B demand-generation engines that produced measurable qualified pipeline.

• Strong experience generating demand across multiple online and offline channels.

• Experience marketing across both high-velocity B2B sales funnels and strategic enterprise accounts with multiple stakeholders.

• Strong analytical orientation and comfort owning funnel metrics from lead/account generation through opportunity creation.

• Experience designing, testing, measuring, and scaling new acquisition channels.

• Strong understanding of events, referrals, partnerships, content, SEO/AEO, SEM, PPC, and other B2B acquisition strategies.

• Experience with account-based marketing and close collaboration with Sales.

• Fluency with CRM, marketing automation, and sales technology such as Salesforce, HubSpot, Apollo, and Gong.

• Strong understanding of AI tools and a demonstrated ability to use them to create meaningful leverage.

• Experience owning and allocating marketing budgets based on measurable ROI.

• Excellent communication skills and the ability to turn complex ideas into simple, compelling stories.

• A hands-on, proactive approach to solving problems and getting things done.

• Bonus: Experience in proptech, real estate, B2B2C models

Benefits and perks

In addition to the growth and impact you’ll have at TULU, we offer competitive salaries along with the following benefits:

• Equity in the company

• Medical, Dental and Vision

• 401k benefits

• A collaborative in-office environment with an open floor plan, fully stocked kitchen

• Fun company social events

TULU is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic.