CUSTOMER CASE STUDY
For Lonicera, TULU became the differentiator competitors haven't caught up to yet
Lonicera Partners · Multifamily
Hanover House, The Guild, and House 55
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ABOUT
Lonicera Partners operates a portfolio of luxury multifamily buildings in Downtown Brooklyn — Hanover House, The Guild, and House 55. In a submarket where many buildings offer similar amenity packages on paper, TULU gives Lonicera's leasing team another point of differentiation when prospects compare these properties against others in the area — it's not something every comparable building offers, reinforcing that Lonicera is thinking about convenience in ways others haven't caught up to yet.
COMMUNITY IMPACT
TULU plays a role in the everyday convenience factor that keeps residents satisfied — part of a broader pattern where the building anticipates resident needs rather than sending them elsewhere to find a solution. Onsite, concierge reports regular use, and residents surveyed have pointed to the overall amenity package, TULU included, as a reason they renewed.
EXPANSION
TULU plays a role in the everyday convenience factor that keeps residents satisfied — part of a broader pattern where the building anticipates resident needs rather than sending them elsewhere to find a solution. Onsite, concierge reports regular use, and residents surveyed have pointed to the overall amenity package, TULU included, as a reason they renewed.
TULU VS OTHER VENDORS
TULU fills a gap that traditional amenities don't cover, on-demand access to tech, tools, and household items residents need occasionally but don't want to own or store. It let Lonicera add a modern convenience amenity without committing to a large, permanent amenity space, while doubling as a flexible tool for activations that tie the experience directly back to the unit itself. As a luxury operator, Lonicera holds a high bar for convenience, and TULU meets it in a way that feels seamless rather than transactional, giving the leasing team a tangible, easy-to-explain differentiator on tours, beyond the usual list of finishes and amenity spaces.
